Helvetica

         The font type Helvetica was created in Münchenstein, Switzerland in 1957.Its original name was Die Neue Haas Grotesk, but that didn't sound right so they decided to go with Helvetica. It popularized the style that is known as Swiss.The Swiss Style of Graphic Design, as its name itself implies was developed in Switzerland during the 1950’s and became popular worldwide because of its precision, clarity and readability. 

       Another styles that were mentioned in the movie is Modernism. Despite its name, the “Modern” Typeface, also known as Didone, is not new. In the eighteenth century improvements in paper quality combined with more advanced printing methods brought about changes in how typefaces were created.

        Last style talked about in the movie was Post-Modern.Much like saying ‘display’, postmodern is another catch-all category, encompassing a wide variety of styles. Many, indeed, fall into display, as they are unsuitable for text.

        Some designers mentioned in the movie were:

• Rick Poynor
• Wim Crouwell
• Matthew Carter
• Alfred Hoffman

        Helvetica can be found all around us, basically everywhere. It is one of, if not the most used font today.